Designed by: PepsiCo Design & Innovation
Country: United States
Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
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Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved
Nature. Different. Effective. At Dr. Hauschka, real natural cosmetics have been a trend since 1967. But Dr. Hauschka is much more than
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Designed by: PepsiCo Design & Innovation
Country: United States
Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
