Kronvodka

by Chris Zawada
January 26, 2009
2088

“Input: V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, Swedish vodka brand with a royal heritage dating back to the 18th century.

Output: Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35-49.

Outcome: At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Jonston Distillery’s Italian-Inspired Packaging for Premixed Cocktails

February 4, 2024

Discover the Italian-inspired packaging for Jonston’s premixed cocktails, crafted by Polish agency FLOV. Merging whimsical elements with refined design, the labels pay homage to Jonston Distillery’s legacy and unique botanical-infused gins.

Exploring the Art of Kyrgyzstan’s Dried Fruits Packaging Design

February 17, 2024

Explore the intricate packaging design for Kyrgyzstan’s dried fruits, striking a balance between simplicity and originality. The design showcases the product’s purity and artisanal touch, offering an authentic taste experience.

Mar de Anemonas – Underwater Aged Wine

February 16, 2024

Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.

Radiant Redesign of Sundrop Raisins Packaging

April 12, 2024

This concept by Joost Identities underlies the redesigned packaging for Sundrop Raisins. In this design, the grape acts as the central point

Britvic and Bloom Design Collaborate on New Tango Mango Edition

March 15, 2024

Britvic partners with Bloom to introduce Tango Mango, an explosive new addition to the sugar-free Tango Editions lineup. The design features vibrant mango imagery and silver accents against Tango’s signature black.

Bruhn Coffee Co: Criminal-Inspired Branding for a Boutique Brooklyn Coffee Shop

April 25, 2024

Explore the unique criminal inspired brand creation for Bruhn Coffee

Plymouth Gin Launches Second Ocean Edition Bottle in Partnership with Ocean Conservation Trust

April 25, 2024

Boundless Brand Design reveals the new Ocean Edition bottle for

Lidl’s Noma Kefir: A Modern Take on a Traditional Dairy Product with a Unique Packaging Design

April 24, 2024

Noma Kefir by Lidl merges modernity with Mediterranean Greek and

Alcoholic Drinks Packaging Design

Kronvodka

by Chris Zawada
January 26, 2009
2088

“Input: V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, Swedish vodka brand with a royal heritage dating back to the 18th century.

Output: Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35-49.

Outcome: At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.”