Heineken Limited Edition

by Chris Zawada
May 21, 2011
20894

“Raison Pure developed a special edition range for Heineken as the central pillar of “join the green line” concept, events, concerts etc.

The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme.

Raison Pure Paris designed a series of 4 stylish & energetic cans; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.

The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit.”

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