Designed by: PepsiCo Design & Innovation
Country: United States
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Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.
Explore the creative journey behind the Klinger Distillery’s logo, a symbol inspired by its iconic copper Alembic stills. Discover the blend of modernity and vintage elegance that forms the design of their unique gin bottle.
Discover the transformative allure of Mirata wines La Guardiaense, where a mask doesn’t just cover but also reveals. Prepare for your new wine discovery, as Mirata wines add a fresh touch to your palate.
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Designed by: PepsiCo Design & Innovation
Country: United States
