Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Kyle Hebert | Country: United States
“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”
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Thirst and Bruichladdich redefine luxury with fully recyclable, plastic-free packaging for the Luxury Redefined range. The minimalist design aligns with Bruichladdich’s commitment to sustainability without compromising on aesthetics or premium feel.
Grace O’Malley Irish Whiskey’s premium handcrafted creations draw inspiration from its namesake, the legendary pirate Queen. Aged in casks by the salty sea, the whiskey reflects O’Malley’s powerful, timeless character in taste and packaging design.
Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
Discover the bespoke bottle design by Jackson Family Wines and Chris Jackson for their first spirits venture—a Kentucky Straight Bourbon. The intricate design captures their legacy, blending tradition and innovation, and symbolizes victory.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Kyle Hebert | Country: United States
“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”
