Designed by Solid Studio | Country: Italy
“OMS is a line of shoes headed by Original Marines. The need for renewal is born by the poor success of the product, both to the public at deployment. Starting from the renewal of the packaging, revealed several problems: too many product lines and were poorly organized and the mark was not sufficiently impactful.”
“The new identity was created by simplifying the logo Original Marines in a line and a point forming an exclamation point. The multiplicity and diversity of products has been summarized in four lines: OMS, OMS Kids, OMS Glam, OMS Sport
The new packaging has been designed by observing the exposure of the boxes in shops and creating a system in which the mark was visible on the top, bottom, sides and also the logo was composed of the stacked boxes.”
