Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Kristoffer Hvitfeldt | Country: Denmark
“De Fietsfabriek means The Bike factory in english. It‘s a Dutch bicycle company that manufacturers and sell hand built quality bikes. The assignment was to redesign their existing brand. The approach was to unite the robust bikes and the handcrafted production without loosing the product.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Kristoffer Hvitfeldt | Country: Denmark
“De Fietsfabriek means The Bike factory in english. It‘s a Dutch bicycle company that manufacturers and sell hand built quality bikes. The assignment was to redesign their existing brand. The approach was to unite the robust bikes and the handcrafted production without loosing the product.”
