Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Yañez Gioia Design | Country: Argentina
“Objective: to execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Yañez Gioia Design | Country: Argentina
“Objective: to execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics.”
