Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Jessica Alley & Laura Courtright | Country: United States
“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging. When you purchase the pencils the proceeds go to the country of you choice.”
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Jessica Alley & Laura Courtright | Country: United States
“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging. When you purchase the pencils the proceeds go to the country of you choice.”
