Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TSMGO | Country: Spain
“The main graphic element is a registered Dotted Grid®. The second one is the typeface: Didot, the Didot types defined the characteristics of the modern (or Didone) roman type style, with their substantial stems flowing into extremely thin hairlines; the serifs are straight across with virtually no bracketing. Because of the very fine hairlines that are characteristic of modern romans, their use was somewhat restricted in metal types.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TSMGO | Country: Spain
“The main graphic element is a registered Dotted Grid®. The second one is the typeface: Didot, the Didot types defined the characteristics of the modern (or Didone) roman type style, with their substantial stems flowing into extremely thin hairlines; the serifs are straight across with virtually no bracketing. Because of the very fine hairlines that are characteristic of modern romans, their use was somewhat restricted in metal types.”
