Designed by mousegraphics | Country: Greece
“The Briefing (in brief): “This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.”
The target consumer: The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives
The design: We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.”
