Designed by Cult Partners | Country: United States
“Water buffalo milk might seem like an esoteric ingredient to most, but in fact this milk is one of the richest, creamiest milks on the planet. Italians have milked buffalo for centuries to make cheeses like mozzarella di bufala. Double 8 Dairy decided to capitalize on the richness of the milk to create amazingly creamy farmstead gelato. The packaging captures this pioneering spirit by creating an unique aesthetic for ultra-premium ice creams and gelatos. Positioned to stand out amongst other products in the high-end specialty food retailer, the design solution uses only color and repetitive typographic elements to create a bold and sophisticated branding statement. The end result is a package that exudes modernism, yet pays homage to the Italian heritage of the product itself”
