Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Yannick zur Strassen | Country: Germany
“Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging. The pattern of the wrapping paper becomes a major element, also on the packaging itself.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Yannick zur Strassen | Country: Germany
“Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging. The pattern of the wrapping paper becomes a major element, also on the packaging itself.”
