Designed by: PepsiCo Design & Innovation
Country: United States

Minois

lovely-package-minois-7

Designed by Luc Borho | Country: France

“The idea was to create a gentle and childlike identity while reflecting the seriousness and reliability of the cosmetic world.”

lovely-package-minois-1 lovely-package-minois-2 lovely-package-minois-3 lovely-package-minois-5 lovely-package-minois-6 lovely-package-minois-4

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Minois

lovely-package-minois-7

lovely-package-minois-7

Designed by Luc Borho | Country: France

“The idea was to create a gentle and childlike identity while reflecting the seriousness and reliability of the cosmetic world.”

lovely-package-minois-1 lovely-package-minois-2 lovely-package-minois-3 lovely-package-minois-5 lovely-package-minois-6 lovely-package-minois-4

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