Designed by: PepsiCo Design & Innovation
Country: United States

Drunk by Midday

lovely-package-drunk-by-midday-3

Designed by Midday | Country: United Kingdom

“Our limited edition gift kick starts the festivities on the one day it’s customary to enjoy a tipple before the stroke of Midday. Christmas comes but once a year. #drunkbymidday”

lovely-package-drunk-by-midday-1 lovely-package-drunk-by-midday-2

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Drunk by Midday

lovely-package-drunk-by-midday-3

lovely-package-drunk-by-midday-3

Designed by Midday | Country: United Kingdom

“Our limited edition gift kick starts the festivities on the one day it’s customary to enjoy a tipple before the stroke of Midday. Christmas comes but once a year. #drunkbymidday”

lovely-package-drunk-by-midday-1 lovely-package-drunk-by-midday-2

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