Designed by: Studio Cadmus | Country: Portugal
Founded in 1942, Minerva is known for its diverse flavors and range of recipes. Only select fresh fish is used to prepare these fantastic canned meals. The canned food is cooked only using traditional methods, surprising “the most demanding palate.”
Studio Cadmus mentions:
“The company values a healthy eating option for everyday life that, in addition to doing you good, is very tasty, practical and versatile. At Poveira we are fully committed to the responsible use of marine resources, with a view to protecting the sustainability of fisheries, as well as preserving nature.”
The packaging
Minerva, the goddess of wisdom, art, excellence, war, justice, school, and commerce, “is the patron of the premium brand” and can be seen in the packaging. The goddess transmits her value in the product and the packaging.
“It’s about elegant, minimalist, ironic, vintage, innovative, romantic packaging and more. What they certainly have in common is their aesthetic beauty, a factor that cannot be underestimated considering the age we are living in.”
