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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Discover Red Queen Artisan Gin, a juniper-forward spirit with citrus notes & a hint of rose, handcrafted in Brisbane City. The gin’s label design reflects its masterful and delicate composition.
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Designed by: PepsiCo Design & Innovation
Country: United States
