Designed by: Forward Design Studio | Country: Brazil
The delicious combination of the most consumed beverage in the world and Belgian chocolate resulted in the birth of Colne Coffee. The Belgian coffee shop is known for serving “specialty coffees with a chocolate aroma.” The combination of high-quality Arabica coffee and chocolate, resulted in the creation of four unique flavors—a delight for caffeine-minded people.
The brand name, Colne, floated into existence when three words that summarize the DNA of the coffee shop were combined, namely Cologne, Pralines and Coffee.
Forward Design Studio, the Brazilian creative agency mentions:
“…We wanted the Brand to have at its core, its Belgian origin aligned with the recognized sweet and the rescue of traditionalism with the coffee colonies.”
The packaging
The Londrina-based design studio was responsible for creating “brand strategy, brand architecture, naming, product design, visual identity, packaging, and 3D design.” The varied color schemes used for the packaging design visually describe the aroma of each flavor. The packaging looks sophisticated and has the ability to attract customers when sitting on the shelf.
“We defined an expressive identity, which is supported by a harmonious chromatic palette, flat style illustrations and the versatility that the logo can be implemented regardless of the graphic applications that I may come up with from now on.
Finally, to generate a consumer experience, we created a gift-giving box containing a personalized cup, a can of coffee beans and a packet of roasted and ground coffee.”
