Designed by: Studio Unbound | Country: United Kingdom
Studio Unbound teamed up with Fruya to bring the brand’s “vision of a Better-For-You to life.” Fruya hopes to disrupt the eat-between-meal category by providing a healthier alternative to conventional chocolate snacks. Fruya products are a combination of sustainable chocolates and ripe fruits. Free of GMOs and additives: these eat-between-meals provide a “guilt-free” way of snacking.
“Being healthy doesn’t mean depriving yourself of treats and isn’t life supposed to be about balance? Fruya’s mission is just beginning, these young innovators have big plans to further shake up the snack market and Studio Unbound are delighted to be on this journey with them.”
The packaging
Studio Unbound used the idea of “guilt-free” to create retro-styled packaging for the brand.
The 70s-themed packaging appears perfect for Fruya. The decade is nothing short of extremes: from wild protests and radical changes to the rise of laid-back hippie culture, the 70s has seen it all.
“Keeping with that retro vibe, the packaging format is inspired by the legendary Poppet snack box with the open and close flap on the corner. The snack boxes are covered in images of the tasty chocolate snacks laid out almost like a pattern. All this combined creates a striking packaging design that ‘jumps straight off the shelf’.”
