Designed by: Azadeh Yaftiyan | Iran
Located in Western Iran, the Lorestan Province is home to several historical artifacts that date back several centuries. Malavi is a village that shines like a bright star in the Lorestan province, with springs and the Kashkan River passing by.
Malavi perfume represents the pristine landscape of the village that shines like a diamond in Western Iran.
“Lorestan has stories as old as history. It is like a galaxy extending throughout ancient Iran history. It reminds you of our most ancient ancestors who has engraved figures of their legendary creatures on bronze dishes to produce the most important face of Iranian art… The Brand of Malavi is inspired by these rich legends in search of the grandeur and origin of the perfume. It is to represent the eternal essence of this unique heritage in its perfumes. The name Malavi shows such an ambition.”
The packaging
The perfume brand partnered with the Tehran-based graphic artist Azadeh Yaftiyan to create an elegant-looking packaging design. The centerpiece of the design is the Malavi sun, surrounded by Mithra, the goddess of wisdom and friendship. The packaging design represents an endless universe, friendship, and warmth.
“Malavi sun is the figure surrounding Mithra, the friendship and wisdom goddess, in ancient drawings and stone figure. Malavi surrounds the shining sun with a sunflower at the center. It is a figure of the sun and concentric circles round it depicting the unbound universe. Malavi is born in such a grand area inspired by this infinite universe to create permanent endless memoirs.”
