Designed by: Zarif Graphic | Iran
Zarif Graphics, a Mashhad-based creative agency, teamed up with Salman Canned Tuna to develop a range of unique packaging designs to attract customers when sitting on a shelf. According to the design agency, creativity is crucial when the packaging is the center of attention.
“It’s no secret that packaging design is vital in a successful product launch but when it comes to being the center of attention you want to play as creatively as possible. Creative packaging is every business’s perfect opportunity to grab instant attention and interest with a simple glance.”
The packaging
Various design elements make the packaging different from other brands. The first visible difference that sets Salman from its competitors is the shape of the pack. While most brands cut their Hoover and Gaidar fishes and put them inside circular cans, Salman’s Novin Food Company puts portions in rectangular packages. Zarif Graphics used the shape of the package to create a cube fish by adding a fishtail, making the packaging look attractive.
We also tried to remind the audience of the priceless and completely different products with minimalism and using dark colors. This Salman tuna product comes in four flavors; the regular is designed with purple color, peppery with red color, dill with green and olive flavor is in olive color.”
