Designed by: Vighnesh Dudani | Country: India
The world today is defined by speed. High-speed cars, quick success, and fast food are what the world revolves around. However, all that is quickly changing. Gone are the days when customers could be wooed by glamorous TV ads and the long shelf lives of products. Today, customers want more. They want their food to be pure and devoid of any “shiny coat of chemicals.”
Cacao was a special ingredient in the ancient world. Used for healing people, Cacao had almost gained divine status. What the old world found, the modern-day generations lost. Sacred Cacao is currently working on bringing back the lost glory of the revered ingredient.
The packaging
Sacred Cacao teamed up with Mumbai-based creative artist, Vighnesh Dudani, to create packaging designs that revealed the purity and richness of Cacao. A bright color pallet and the use of a sacred seal give the packaging an old-world charm with a contemporary twist.
“The bright palette of colors helps us bring some modern-age cheer to the table, while graphical elements such as the sacred seal were inspired by the holy cacao ceremony of Bali. Helping us achieve a balance between the freshness of today and the goodness of the past. All while being completely transparent with our consumers, which is further enhanced by displaying the entire journey of our supply chain and process on the packaging itself. Letting you indulge guilt-free!”
