Designed by: Mid-Air Studio | Country: UK
Conceived by Katia Narain Phillips, author and wellness expert, and Michael Isted, Phyto nutritionist at The Herbal, Phyto Nectars is a brand that is involved with creating health-based products. Phyto Nectars specializes in blending mushroom extracts with various herbs which support and foster beauty, immunity, and relaxation.
The packaging designs focus on highlighting “a series of plant stem cross-section micrographs.”
“This concept of magnification and attention to detail is intended to convey the beautiful complexity of the blends, the mindful ritual of the experience and the vibrant potency of plants.”
The packaging
While the packaging is simple, the complexity of the stem cross-section micrographs is breathtaking. Phyto Nectars combined its efforts with the UK-based design agency, Mid-Air Studio, to create these ethereal designs, which are both captivating and sophisticated.
“The organic, vibrant imagery is offset with a more formal typography style, New Atten typeface (inspired by listening to David Attenborough’s narration) was chosen to tie into the concept. Again, seeking to balance the natural and dynamic with an element of precision and control.”
“The packaging is printed with a soft touch finish on recycled board with spot UV varnish applied to the micrographs and plant symbols on back of pack.”
