Designed by: Baries Design GMBH | Country: Germany
If you are under the impression that a non-alcoholic beverage cannot be as intoxicating as regular alcoholic spirits, think again! Inspired by the flavors of gin, Changin’, is a non-alcoholic brand that can change your perspective. Made using select herbs, this non-alcoholic spirit is a treat for your taste buds.
The packaging design reflects the change of perspective that one may experience while savoring the taste of Changin’.
“The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colorful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colors give you an idea of the positive experiences that await you, if you let it happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colorful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit. To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and its chosen ingredients are 100% organic.”
The packaging
Baries Design, a Düsseldorf-based packaging design agency, created label illustrations that highlight the positive experiences associated with the brand. The color palettes and typography evoke psychedelic images along with instantly attracting customers. Not only does the packaging reflect the change in perception, but it also arouses curiosity.
“The name Changin’ is a combination of the words “change” and “gin” as the taste of the drink is inspired by gin. The font of the logo and the colors on the back label represent the idea of psychedelic visualizations where all aspects of perception and mental associations can be altered – and that’s all about Changin’ the mind-set. The detailed design of the whole bottle forces you to take a close look and to engage with the design: pick up the bottle and look through it to see what’s going on inside. It arouses instant curiosity. In a world with limited attention spans, Changin’ encourages you to think and take a close look. It is a product of today’s zeitgeist and so much more than just a drink.”
