Designed by: Everland Agency | Country: China
Mizone, one of China’s foremost mineral water brands, has launched the world’s first “Carbon Smart” bottles. Mizone has taken a positive step forward in reducing carbon footprints that have the potential to endanger the future of the planet.
“Excessive carbon is building up in our atmosphere. Using cutting-edge technology, Danone-owned Mizone and LanzaTech is providing a solution. They capture CO2, recycle and convert it into fuel and chemicals via fermentation, using the material for the world’s first-ever “Carbon Smart” concept bottle. The result is that for each Carbon Smart bottle produced, 6g of carbon is recycled.”
The packaging
Mizone combined its efforts with Everland Agency, a Scandinavian branding studio with a significant global presence, to work on packaging illustrations that would highlight the company’s efforts toward achieving carbon neutrality.
“Mizone and Everland explored various ways of communicating the concept and technology. Together, they dived into the theme of capturing air, using objects like skies, balloons, inflatable objects, blow-ups, wrappings etc. Ultimately, they arrived at a simplified design, using the captured sky in the gradient.
Depending on the amount of CO2 captured, the outlook changes on each bottle. This variation gives uniqueness to every bottle and creates a greater impact on the shelves.
The familiar rounded shapes of the Mizone brand are kept, while the graphic elements, the embossing and the cloudy gradients are perfectly balanced to achieve symmetry. It is a way of communicating harmony and nature’s recycling system.”
