Designed by: PepsiCo Design & Innovation
Country: United States
Designed by VBAT | Country: The Netherlands
“The design of the primary and secondary packaging had to be distinctively different from the world famous ‘racetrack’ design of the regular Heineken premium beer, while still using the same recognizable brand identifiers. It was decided to combine the brand name and the red ‘star’ with an uncomplicated label containing white and silver details. This way the light version got a fresh, modern and uncluttered character.”
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The London Essence Co. and BrandOpus collaborate to refresh the brand’s premium mixers and adult soft drinks, embracing the concept of ‘Tastemaker’ with intricate botanical illustrations and a redesigned monogram. Rollout will begin in February 2024.
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Grace O’Malley Irish Whiskey’s premium handcrafted creations draw inspiration from its namesake, the legendary pirate Queen. Aged in casks by the salty sea, the whiskey reflects O’Malley’s powerful, timeless character in taste and packaging design.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by VBAT | Country: The Netherlands
“The design of the primary and secondary packaging had to be distinctively different from the world famous ‘racetrack’ design of the regular Heineken premium beer, while still using the same recognizable brand identifiers. It was decided to combine the brand name and the red ‘star’ with an uncomplicated label containing white and silver details. This way the light version got a fresh, modern and uncluttered character.”
