Designed by: PepsiCo Design & Innovation
Country: United States
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The design strategy adopted by Holman\Design® draws upon an eclectic mix of inspirations, including tarot cards, tattoo art, and gypsy culture. This choice reflects a deliberate effort to imbue Roca’s branding with layers of meaning
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Steven Noble created unique illustrations for Left Field Wines, leveraging New Zealand’s ethos of exploration and creativity. The hand-carved designs, featuring whimsical creatures, have successfully broadened the brand’s global appeal.
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
Grace O’Malley Irish Whiskey’s premium handcrafted creations draw inspiration from its namesake, the legendary pirate Queen. Aged in casks by the salty sea, the whiskey reflects O’Malley’s powerful, timeless character in taste and packaging design.
Designed by: PepsiCo Design & Innovation
Country: United States
