Bloom, a creative brand-design agency, has been partnering with the soft drink giant for over five years, adding punch to its sugar-free Tango Editions lineup. Building on the success of Tango’s rotational flavour series, Britvic has introduced its newest Edition, Tango Mango. Available in stores for a year, this new flavor follows the immensely popular Berry Peachy and Paradise Punch.
Tango’s limited-edition, sugar-free flavour platform is said to be known for its bold flavours, innovative liquid compositions and captivating packaging designs.
The packaging of Tango Mango celebrates bold expression with lively mango imagery, silver accents and flowing lines. These elements are all handcrafted with chunky paint markers in vibrant mango hues. Set against Tango’s signature black backdrop, the design is dynamic and bold, with confident marks and an embrace of imperfections.
Stu Witter, Associate Creative Director at Bloom, said, “Tango is a bold, mischievous, distinctly British brand that responds to consumers’ demands for healthier products. The artistic process behind Tango Mango’s visual identity is transparent and showcases the handcrafted nature of the designs. The inspiration for the design concept, called ‘Tiger Style,’ came from various art forms, including graffiti and street culture. The vibrant colours of mango have been incorporated into the work, creating a pattern that’s not only eye-catching on pack but also adaptable to streetwear, merchandise and interior design.”
Tango Mango has been developed to appeal to both new and existing consumers, offering additional sales opportunities for retailers. The seasonal rotation of flavours keeps excitement and engagement with the brand high, attracting a broader range of shoppers, including Gen Z and families.
Dave Laidler, Britvic’s Carbonates Brand Director, said, “Bloom is our trusted design partner and has designed all of our Editions range, with Mango being the latest iteration. The team understand the brand’s bold, fun and irreverent tone. The Tango Mango design is hugely eye-catching and will appeal to our younger audience looking for excitement within fruit carbonates. We’re delighted with the results and can’t wait to see how our consumers react.”
