The brand name “BonaFide” was chosen by Studio Unbound to represent its sincere commitment to offering consumers transparent products, free from deception. This ethos is reflected in each detail, from the striking logo design featuring a no-entry sign integrated into the “O”, to the tagline ‘No Nasties Allowed’.
Studio Unbound meticulously designed each BonaFide flavour to have its ingredients highlighted through illustrative paper-cut packaging, evoking images of freshly cut vegetables in a home kitchen. Earthy tones and a consistent use of dark green generate an organic feel that blends with the natural hues of the paper stock.
A welcoming and accessible font was deliberately chosen by Studio Unbound to encourage consumers to explore the brand with warmth and curiosity, ensuring BonaFide stands out in a competitive market.
BonaFide is more than a mere stock cube. It signifies a commitment to authentic flavour, health-conscious choices, and culinary excellence. With Studio Unbound’s expertise in brand design, BonaFide is set to revolutionize the stock cube market, establishing a new standard of excellence in the industry.
BonaFide’s founder Elsie praised Studio Unbound’s professionalism during their collaboration, “It was so professional from start to finish and helped greatly to gather and sort many ideas at once. I really liked the process. I was guided to find the essence of the brand. It was not just about colours and design, it was about customers, competitors and the market.”
Studio Unbound is a small but highly capable branding studio that collaborates with ambitious founders of FMCG brands. They consistently strive to produce work that is unique, breaks the mould, and demands attention.
