Plymouth Gin Launches Second Ocean Edition Bottle in Partnership with Ocean Conservation Trust

In the next chapter of Plymouth Gin’s partnership with the Ocean Conservation Trust, Boundless Brand Design designs their latest release. Now in its third year, the collaboration aims to raise awareness and funds for the Ocean Trust’s exceptional work. For the second year in a row, the distillery is launching a new limited ‘Ocean Edition’ bottle, with £1 from every purchase going to the charity’s Blue Meadows Project.

Boundless Brand Design was challenged to design a bottle that both builds on the success of the first-year edition and paves the way for future limited-editions. Their approach was to design each bottle as if it were a magnifying glass, bringing us closer to the sea’s sub-marine beauty and focusing on a specific part of the ecosystem that we were striving to protect.

The 2024 design takes this poetic lens and applies it to the Ocean Conservation Trust’s innovative work with seagrass conservation. Recognizing that seagrass is one of the fastest disappearing habitats on the planet, and a producer of enough oxygen to be known as the “lungs of the sea”, their work is both urgent and essential. As a result, the design team took the sea as their muse and adorned the blue-tinted bottle with swirling emerald seagrass illustrations. The play on the glass’s translucency and shape creates a sense of movement and light, with the magnified scale and vibrant colors drawing the viewer into a breathtaking world of maritime wonders.

The design beautifully builds on the OCT’s insight that everyone feels inspired and hopeful when facing the sea. Such optimistic feelings are exactly what we need for successful ocean conservation. Every step of the design process was carefully considered to reflect the partnership’s sustainable ethos. Both the label and bottle are made using recycled material and 100% recyclable materials, and the color that brings the seagrass meadows to life is baked into the glass.

The result is a design that feels as if it has been pulled straight from the heart of a dancing seagrass meadow. It’s a bottle that’s as attached to the ocean as the Plymouth Gin distillery itself, proving that you’re never too old to make waves, even at 231 years old!

Hamish Shand, Boundless Brand Design’s founder and Creative Director, expressed his pride in joining Plymouth Gin and the Ocean Conservation Trust partnership for another year. He believes that the richness and beauty of their work reflects the shared passion for the issue at hand.