Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port Vodka Lemon Water, a refreshing and vibrant drink that captures the essence of the coastal lifestyle. From conceptualization to execution, every aspect of this project was meticulously crafted to resonate with the target audience and evoke the tranquility and beauty of Cape Cod.
Branding and Packaging: Drawing inspiration from the serene landscapes and nautical charm of Cape Cod, I developed a cohesive branding strategy that seamlessly integrated elements of coastal aesthetics with modern design sensibilities. The Port Vodka Lemon Water logo, with its beach motifs and hand drawn typography, serves as the focal point of the brand identity, conveying a sense of sophistication and authenticity.
The can and case packaging design further reinforces the brand’s Cape Cod theme, featuring a harmonious blend of soft sunset hues, coastal imagery, and minimalist white background.
Point of Purchase and Retail Signage: To enhance the product’s visibility and drive sales, I conceptualized and implemented a comprehensive point of purchase strategy that leveraged strategic placement, eye-catching displays, and compelling messaging. From bartop displays to floor-standing units, every touchpoint was strategically optimized to captivate consumers and encourage trial.
Additionally, the retail signage, meticulously crafted with a focus on clarity and visual impact, effectively communicates the brand’s value proposition and reinforces its Cape Cod inspired narrative. Bold imagery, concise copywriting, and strategic placement combine to create an immersive shopping experience that resonates with consumers on an emotional level.
Merchandising and Celebrity Endorsement: As part of the brand’s promotional efforts, I developed a range of merchandise designs for the brand. From apparel to accessories, each item features the core Port Vodka Lemon Water branding.
The Port Vodka Lemon Water has solidified its position as a coveted beverage choice among consumers which even includes Jeremy Swayman and Charlie Coyle of the Boston Bruins.
