Designed by: PepsiCo Design & Innovation
Country: United States

Bulb

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Designed by Igal Hodirker | Country: Israel

“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

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Popular designs

Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

Designed by: PepsiCo Design & Innovation
Country: United States

Bulb

bulb1

bulb1

Designed by Igal Hodirker | Country: Israel

“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

bulb2

bulb3

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