Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
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“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Explore the multifaceted meaning of the Turkish term “Bayiri” in winemaking. Discover how it inspired a wine label design, combining the concepts of a fallow field and the transformative process of winemaking.
Discover BonaFide, a revolutionary stock cube brand by Studio Unbound. Prioritizing health and genuine flavor, BonaFide eliminates high salt content and unnecessary additives, ensuring a clean, authentic taste experience in a transparent and innovative product design.
“Cantina Pippia’s packaging redesign elevates its Vernaccia wine with an industrial/folk aesthetic. The design features strong typography, a rough paper label, and an embossed foil finish, emphasizing its Sardinian heritage and high-quality product.”
Explore the innovative packaging design of Teeling Whiskey Crystal Malt. A dark screen printed bottle with a Marque™ aluminum label, textural dimension, and a seamless diamond pattern, embodies the brand’s commitment to unconventional expressions.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
