Designed by: PepsiCo Design & Innovation
Country: United States

Gauss Lamps

gauss1

Designed by Fastway | Country: Russia

“The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.

The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.”

gauss2

gauss3

gauss4

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Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.

Designed by: PepsiCo Design & Innovation
Country: United States

Gauss Lamps

gauss1

gauss1

Designed by Fastway | Country: Russia

“The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.

The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.”

gauss2

gauss3

gauss4

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