Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Amore | Country: Sweden
In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different sizes. The scope was to highlight the different personalities and forces in the product families. Paper in all it’s forms has been photographed; confetti, pleated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create an inspired packaging portfolio for Tetra Pak world wide.”
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The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Amore | Country: Sweden
In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different sizes. The scope was to highlight the different personalities and forces in the product families. Paper in all it’s forms has been photographed; confetti, pleated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create an inspired packaging portfolio for Tetra Pak world wide.”
