Designed by: PepsiCo Design & Innovation
Country: United States
Designed by BUTTER | Country: Germany
“The challenge was to increase the sales of Koenecke (a famous German meat and sausage producer), especially in the wintertime. As solution a special advent calendar was created that was made of a salami sausage-packaging with 24 indications to cut off a delicious slice every day.”
Get the latest packaging design inspiration in your inbox:
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
The London Essence Co. and BrandOpus collaborate to refresh the brand’s premium mixers and adult soft drinks, embracing the concept of ‘Tastemaker’ with intricate botanical illustrations and a redesigned monogram. Rollout will begin in February 2024.
Discover the vibrant new look of Harry Brompton’s Iced Tea, masterfully redesigned by Gency, and taste the summer with the introduction of their refreshing new Summer Berries flavour. Dive into a world where design meets deliciousness and experience the finest RTD tea.
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by BUTTER | Country: Germany
“The challenge was to increase the sales of Koenecke (a famous German meat and sausage producer), especially in the wintertime. As solution a special advent calendar was created that was made of a salami sausage-packaging with 24 indications to cut off a delicious slice every day.”
