Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Michael Iny | Country: United States
“The assignment was to do a fresh design for alcohol packaging. My idea was to create a line of bourbon that were aged at different years and one can enjoy these bourbons no matter their budget. In terms of packaging, the beauty lies in the simplicity of the graphics, the vintage appeal of the bottles, and the multi-dimensional ways of viewing the label.”
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The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Michael Iny | Country: United States
“The assignment was to do a fresh design for alcohol packaging. My idea was to create a line of bourbon that were aged at different years and one can enjoy these bourbons no matter their budget. In terms of packaging, the beauty lies in the simplicity of the graphics, the vintage appeal of the bottles, and the multi-dimensional ways of viewing the label.”
