Designed by: PepsiCo Design & Innovation
Country: United States

Countless Visions Sake

junmai

Designed by Boldrini & Ficcardi | Country: Argentina

“Inspired by the drawings of M. C. Escher. An origami flower became a crane. Designed by Boldrini & Ficcardi in Argentina for the US market. Released in August 2009”

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Countless Visions Sake

junmai

junmai

Designed by Boldrini & Ficcardi | Country: Argentina

“Inspired by the drawings of M. C. Escher. An origami flower became a crane. Designed by Boldrini & Ficcardi in Argentina for the US market. Released in August 2009”

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