Designed by: PepsiCo Design & Innovation
Country: United States
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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.
“Droptt café merges tradition with modernity in its packaging design, offering an authentic Vietnamese experience. A Novelty Creative harnesses innovation to infuse new life into traditional Vietnamese coffee-making through unique, engaging packaging.”
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Designed by: PepsiCo Design & Innovation
Country: United States
