Designed by: PepsiCo Design & Innovation
Country: United States

Workerman

workerman1

Designed by Adam Brackney | Country: United States

“Everything is made by hand by myself and and my fiance who helps sew the package together. Each card is hand screened, then a silver grommet is added, sewn with a bright blue thread, and finally the back of each package is filled out by hand as to which model handlebar the buyer has chosen. I also make the actual handlebars!”

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Workerman

workerman1

workerman1

Designed by Adam Brackney | Country: United States

“Everything is made by hand by myself and and my fiance who helps sew the package together. Each card is hand screened, then a silver grommet is added, sewn with a bright blue thread, and finally the back of each package is filled out by hand as to which model handlebar the buyer has chosen. I also make the actual handlebars!”

workerman2

workerman3

workerman4

workerman5

workerman6

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