Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Target | Country: United States
“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”
Get the latest packaging design inspiration in your inbox:
Discover i-distilling’s new French spritz, a twist on Italian aperitifs with a unique seaside influence. Immerse in the oceanic aroma of immortelle flower, presented in a double-sided printed label.
Budweiser introduces a limited edition beer bottle for the lunar new year, embracing Vietnamese traditions. The design incorporates the zodiac animal and vibrant colours, symbolising luck and prosperity, making it a perfect gifting choice.
Explore the intersection of tradition and modernity with Kristone Craft Gin. The Illinois-based Crystal Rain Distillery has crafted a gin with a label that is a visual and tactile journey of passion, craftsmanship, and exclusivity.
Discover Red Queen Artisan Gin, a juniper-forward spirit with citrus notes & a hint of rose, handcrafted in Brisbane City. The gin’s label design reflects its masterful and delicate composition.
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Target | Country: United States
“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”
