Saluti teamed up with Studio Unbound to share their latest product with the world. Saluti is a young brand “on a mission to shift the classic liquor away from its status as an after-dinner aperitif, to becoming a drink which is ubiquitous and enjoyed on all occasions – the new aperol spritz if you like.”
The founder of the company was inspired by “lemon farming and the tradition of Limoncello” to create his brand. With Saluti, the young founder wanted to share and “inspire a new generation of Limoncello drinkers.”
The design evokes a feeling of positivity and energy because of the bright color palette.
“The design was screaming to mimic that traditional farm kitchen and the ceramic tiles to echo the recipes humble beginnings. The contemporary take on the traditional Sicilian tiles uses a graphic representation of a dissected lemon to create its unique pattern. The joyous summer color palette to reflect that of its Sicilian landscape of plush bright yellow lemons sat under the beautiful summer sky.”