Designed by: PepsiCo Design & Innovation
Country: United States

A.O.

A.O.

Designed by Cowan | Country: Australia

“Adults Only – Muesli bars have traditionally been perceived by consumers as a kids’ snack, finding their way into many school lunchboxes. Whilst there some adult products in the market, no brand offered a ‘wholefood’ style product with delicious taste. The product offering is best described as ‘unadulterated taste’ and the brand name A.O. talks directly to the target market.

The introduction of the product characters is a humourous and engaging way of communicating the brand proposition of real, wholefood ingredients. The characters formed the basis of the creative across all communication. Clean, simple typography and layout challenged the ‘clutter’ of the existing category.”

A.O.

Get the latest packaging design inspiration in your inbox:

Popular designs

Mar de Anemonas – Underwater Aged Wine

Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.

Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Innovative Mushroom-Based Packaging Used in Haircare Industry

Explore the sustainable revolution in the beauty industry, as haircare brand The Rootist partners with Morae and Evocative to create fully biodegradable and compostable packaging made from mushroom roots. An innovative solution for eco-friendly beauty essentials.

Designed by: PepsiCo Design & Innovation
Country: United States

A.O.

ao1

A.O.

Designed by Cowan | Country: Australia

“Adults Only – Muesli bars have traditionally been perceived by consumers as a kids’ snack, finding their way into many school lunchboxes. Whilst there some adult products in the market, no brand offered a ‘wholefood’ style product with delicious taste. The product offering is best described as ‘unadulterated taste’ and the brand name A.O. talks directly to the target market.

The introduction of the product characters is a humourous and engaging way of communicating the brand proposition of real, wholefood ingredients. The characters formed the basis of the creative across all communication. Clean, simple typography and layout challenged the ‘clutter’ of the existing category.”

A.O.

Previous slide
Next slide
Get the latest on packaging design in your inbox: