Designed by: PepsiCo Design & Innovation
Country: United States

Absolut

1 Minute Read

Designed by BVD | Country: Sweden

“The starting point for the design solution was the colour signal and the elegant, organic shape of the pear. Using the iconic bottle shape, the design creates an optical illusion of a pear. A traditional shape in a more unconventional way. The design solution is technically efficient, which is important for production”

“The warm red colour comes from the palette of the ruby grapefruit itself. The round, geometric shapes on the outside of the bottle are inspired by the way you cut up and serve the fruit. The technique of printing the warm red shapes using a transparent ink on an etched bottle creates a sense of depth that became the hallmark of the design.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Absolut

1 Minute Read

Designed by BVD | Country: Sweden

“The starting point for the design solution was the colour signal and the elegant, organic shape of the pear. Using the iconic bottle shape, the design creates an optical illusion of a pear. A traditional shape in a more unconventional way. The design solution is technically efficient, which is important for production”

“The warm red colour comes from the palette of the ruby grapefruit itself. The round, geometric shapes on the outside of the bottle are inspired by the way you cut up and serve the fruit. The technique of printing the warm red shapes using a transparent ink on an etched bottle creates a sense of depth that became the hallmark of the design.”

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