Designed by: PepsiCo Design & Innovation
Country: United States

Again, New Beginning

Updated on January 25th, 2012  |  
1 Minute Read

Again, New Beginning

Designed by Gidea Group | Country: Taiwan

“Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brands in Taiwan as a lunar new year gift box.

Inspired by candy trays found in almost all Chinese homes which hold an assortment of candies and cookies for visiting family and friends.

We wanted to create an unique “opening” experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as “ready to eat” as possible.

The four black boxes also represent the four seasons, and the gold boxes in the middle represent the rising sun, which signals a grand beginning to the new year, hence the name “Again, New Beginning”

Again, New Beginning

Again, New Beginning

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Again, New Beginning

1 Minute Read
lovely-package-again-new-beginning1

Again, New Beginning

Designed by Gidea Group | Country: Taiwan

“Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brands in Taiwan as a lunar new year gift box.

Inspired by candy trays found in almost all Chinese homes which hold an assortment of candies and cookies for visiting family and friends.

We wanted to create an unique “opening” experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as “ready to eat” as possible.

The four black boxes also represent the four seasons, and the gold boxes in the middle represent the rising sun, which signals a grand beginning to the new year, hence the name “Again, New Beginning”

Again, New Beginning

Again, New Beginning

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