Located in Minas Gerais, Brazil, Aleluia Bier products are known for extreme excellence. The artisanal production brewery was established in 2015 and has gained popularity since then due to its unmistakable flavors and aromas.
“For the launch of its new product, the brewery brings, to the delight of any good beer connoisseur, a striking Ipa, with a floral aroma, pleasant bitterness and a notorious cloudy appearance.”
Aleluia Bier teamed up with Beto Nunes, a Belo Horizonte-based designer, to create compelling designs for Hallelujah Hazy Dreams, a New England IPA-style beer. The packaging design is an extremely vibrant one with an elevated shelf value.
“The design decisions went through the beer’s strengths, taste and aroma. Remarkable elements of the consumption experience and product differential in relation to its competitors. The bear is now a character that is always present on the brand’s IPA beer labels. On the Hazy label he appears completely ecstatic, experiencing a moment of almost lysergic flavor when drinking Hallelujah Hazy Dreams. The label information structure, logo position, alcohol content and other elements follow the pattern of the other illustrated labels of the brand, maintaining a visual coherence that strengthens the brand in the scenario of action.”