Morojenka, a new Kyrgyzstan-based ice cream brand, is set to take the Asian market by storm. “Morojenka” is another word for ice cream in some Central Asian languages. The word literally describes the brand, which is an added advantage for the company.
Designed by Alexey Lysogorov, the branding and packaging graphically accentuate the varied flavors of Morojenka.
“The design is inspired by Art Nouveau (Modern). Sleek shapes and classic fonts are great for classic ice cream recipes and its real forms: streamlined, flexible and tasty. The design of “Morojenka” is certainly not an imitation or a reconstruction of 19th century labels. “Morojenka” is just inspiration from the past but created using modern graphic design language…”
The brand has launched four flavors and has been packaged using simple color schemes. The colors of the cup and the products match, making it easier for the customers to choose their favorite flavor.
“…With a simple construction where the brand’s logo remains a predominantly black and white identifier, new flavors in the brand’s lineup will easily emerge in the future. The design can be easily inserted into any other media: bags, posters, brand advertising. By simply changing the color background, a branding system was developed for different advertising media.”