Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Atipus | Country: Spain
“Aloja is a sea goddess, energic but tender. The hair of the goddess involves the label creating a sinuous texture. Tasting notes: “Mediterranean character, with volume and prevalence of berries, balsamic and spicy.”
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Dove VitaminCare+ redefines deodorant packaging with a minimalist, wellness-centric design by JDO. The new range emphasizes clean beauty elegance, featuring vitamin-enhanced protection and skin health, appealing to conscious beauty enthusiasts.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Heineken’s special edition for France celebrates internationalisation with “more than 190 countries, one shared star.” The vibrant design, featuring diverse patterns and colours, highlights Heineken’s global reach and multicultural presence.
Slice Design collaborates with B.Unleashed to develop a unique, engaging brand identity and packaging design for new premium pet food brand, Tilly & Ted, targeting a millennial audience with a fresh, playful approach.
Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Atipus | Country: Spain
“Aloja is a sea goddess, energic but tender. The hair of the goddess involves the label creating a sinuous texture. Tasting notes: “Mediterranean character, with volume and prevalence of berries, balsamic and spicy.”
