Amstel Premium Quality Lager

by Chris Zawada
October 22, 2008
448

“The bottle profile developed is elegant, tall and transparent. Slim, light and yet still beer like. The bottle shape is spear shaped. Thrusting upwards. The shoulder is pronounced and distinctive. The bottle ‘in hand’ is easy and light.

There is little graphic clutter on the bottle. The Amstel brand is simplified to its original circular device. A subtle 3D button effect modernizes this iconic Amstel logo. The relatively small size of the new logo makes the new bottle feel special.

A ripple device surrounds the logo representing the brand character. Outgoing, self assured and magnetic. It is not composed of standard and traditional beer codes. The ripple has been developed in a video and audio form.”

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