AGENCY: Dessein
COUNTRY: Australia
Deep within the remote outback of Western Australia, Lake Deborah has taken 5 million years to form into a natural, ancient salt lake. Harvesting the high-potency magnesium minerals and trace elements that lie just beneath the salt layer, three generations of the family-owned brand Ancient Lakes have taken a fraction of this time to develop their Natural Liquid Magnesium, Salt, and an all-natural range of skincare.
With a devoted following of customers who value and understand the benefits of natural liquid magnesium in their diet, and one that suits their modern lifestyle, Ancient Lakes realized their branding needed a refresh to appeal to a wider retail market for their expanded range.
Once Dessein was engaged for the packaging design & brand refresh, which adhered to stringent TGA requirements, they went back to the source – Lake Deborah for inspiration.
Lake Deborah is something truly magnificent. The remoteness of its outback location, an unspoiled landscape of contrasting Australian rich red earth against the purest white lake salt is nothing short of spectacular, but it was the subtleties of light late in the day which produced the softest tones of pinks, blues and created gritty textures of the outlying scrub which caught their attention.
The skincare range features photographs of this natural wonder and breath-taking colors on the packaging. The illustrative logo highlights a liquid drop representing the pure and natural magnesium directly sourced from this wondrous lake.
Copper foil was added to the Ancient Lakes’ brand to not only elevate the brand and highlight its premium product range but also convey a sense of rarity and uniqueness due to the specific geological and environmental conditions required for the mineral-rich salts to form.
